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DO NOT make a new claim in your sub-headline. Simply support the claim you made in your headline with the language in the sub-headline. Examples: Learn how easily you can (desired result)
Show Ease of Use and/or Fast Results
The key to this step is to communicate (if possible) that your solution is easy and/or quick to deliver results
Prove you are the expert!
Testimonials about you
Right now the user might be asking: Why you? Why your product? or; Why your company?
Use a testomonial – If you have a broad testimonial that fortifies your credibility you could place it here. Give your credentials – If you have credentials that bolster your credibility (you’re a doctor, MBA, Air Force Pilot). Borrow credentials – If you have someone that has credentials that will endorse you and your product, use them here.
Tell your story – Is there an experience you’ve had that makes you qualified to solve this problem? Tell that story. Use impressive numbers – If you have impressive data, years experience or numbers of successful customers, use them here.
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