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DO NOT make a new claim in your sub-headline.  Simply support the claim you made in your headline with the language in the sub-headline. Examples: Learn how easily you can (desired result)​

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Show Ease of Use and/or Fast Results

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You can show how easy it is to use your service.

Nullam accumsan lorem in dui. Suspendisse pulvinar, augue ac venenatis condimentum, sem libero volutpat nibh, nec pellentesque velit pede quis nunc.

My Image

You can show how easy it is to use your service.

Nullam accumsan lorem in dui. Suspendisse pulvinar, augue ac venenatis condimentum, sem libero volutpat nibh, nec pellentesque velit pede quis nunc.

My Image

You can show how easy it is to use your service.

Nullam accumsan lorem in dui. Suspendisse pulvinar, augue ac venenatis condimentum, sem libero volutpat nibh, nec pellentesque velit pede quis nunc.

My Image

You can show how easy it is to use your service.

Nullam accumsan lorem in dui. Suspendisse pulvinar, augue ac venenatis condimentum, sem libero volutpat nibh, nec pellentesque velit pede quis nunc.

My Image

You can show how easy it is to use your service.

Nullam accumsan lorem in dui. Suspendisse pulvinar, augue ac venenatis condimentum, sem libero volutpat nibh, nec pellentesque velit pede quis nunc.

My Image

You can show how easy it is to use your service.

Nullam accumsan lorem in dui. Suspendisse pulvinar, augue ac venenatis condimentum, sem libero volutpat nibh, nec pellentesque velit pede quis nunc.

The key to this step is to communicate (if possible) that your solution is easy and/or quick to deliver results

Prove you are the expert!

Testimonials about you

Right now the user might be asking: Why you? Why your product? or; Why your company?

Use a testomonial – If you have a broad testimonial that fortifies your credibility you could place it here. Give your credentials – If you have credentials that bolster your credibility (you’re a doctor, MBA, Air Force Pilot). Borrow credentials – If you have someone that has credentials that will endorse you and your product, use them here.

Tell your story – Is there an experience you’ve had that makes you qualified to solve this problem?  Tell that story. Use impressive numbers – If you have impressive data, years experience or numbers of successful customers, use them here.

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